Think back, if you will, to May 30, 2003. Just over ten years ago, Pixar Animation Studios released Finding Nemo into theaters to widespread critical and commercial success. But, for the purposes of today’s column, we won’t be considering that film as a whole, nor will we focus on its impending sequel. No, what we’ll look at today is what was attached to the Finding Nemo prints at theaters nationwide: a teaser trailer for The Incredibles, the first Pixar film from Brad Bird. The teaser featured footage that—as is customary for such advertisements—never appeared in the finished film. (Of course, the gag at the crux of the teaser—that the former Mr. Incredible had let himself go to the point where he couldn’t fit inside his old super-suit anymore—is used to fine effect in the movie, just in a different context.) Nevertheless, this first marketing salvo for The Incredibles demonstrated in less than 2 minutes the kind of movie audiences could expect: there would be physical humor borne from character development and there would be an old-fashioned design and ethos to the world this mysterious Mr. Incredible inhabited. The rest, we’d have to wait and find out about…in nearly 18 months.
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