“Gravity’s $ucce$$ will lead to a new round of 3D films NOT conceived for 3D…” These words, from Pixar stalwart Brad Bird via Twitter last fall, are unshakably true; if we have learned anything from Hollywood over the years, it’s that they will ride a passing fad into the ground, well past its expiration date. The industry’s leaders presume that if one unique aspect represented in one popular film works, that same aspect will work in every upcoming film. Though there are various add-ons Hollywood loves to graft upon its products, such as an IMAX presentation for something that wasn’t shot in the IMAX format, the most prevalent remains 3D. There are a handful of major films, from Gravity to Avatar to Hugo, that have been aided enormously by being presented in this immersive format; however, for each Gravity, there are 10 Need for Speeds right behind, films that were post-converted to the 3D format not because they require it, but because the studios want to make a quick buck.
Up was Pixar’s first film to be released in 3D, which means that there were nine previous films in the studio’s catalog that were solely developed for projection in 2D. In recent years, that has changed, as the first two Toy Story films, Monsters, Inc., and Finding Nemo were rereleased in theaters, but following a less-than-stellar box office performance from Monsters, Inc. 3D, Disney halted further rereleases. Now, we have word that we could be seeing a few other Pixar classics hit theaters again in the future.