When it comes to marketing choices, there are some that make too much sense to avoid. To market Finding Dory, Disney/Pixar held special events at water-themed areas (aka aquariums); for the world premiere of Tomorrowland, Disney pulled out all the stops and held an after-party at Disneyland’s (you guessed it) Tomorrowland. When you think of the Cars franchise, there are plenty of ways for Disney and Pixar to create buzz, but auto shows are an obvious choice. Cars 3 is doing just that, as the film will be a presence at a Detroit auto show. Find more details after the break. [Read more…]
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