Many viral ads for films that are created today fail in several areas – they are not creative, they do not generate interest in the film, or the general public has no idea that the advertisement is even a viral ad. The marketing team at Disney/Pixar has set up a campaign for Monsters University that definitely falls on the clever side. Today, two new viral ads were released, which again promote the fictional university. Watch the ads, which feature new footage, after the break!
Pixar’s 2012 hit, Brave, continues to bring in awards, but the studio’s animation and technical departments are firmly focused on completing Monsters University in time for its summer release. Although the prequel film is still four months away, the marketing team at Disney/Pixar is already hard at work with a creative campaign revolving around the fictional university. A viral ad and website have already hit the web, and now we have another fantastic video narrated by actress Helen Mirren, no less. Watch the newest video in HD after the break!