The Internet is a wonderful tool that has changed the world in immeasurable fashion; its immense power is unparalleled, and yet it’s easy—so very, very easy—to get frustrated at how so many content creators online create clickbait items to lure in unsuspecting audiences to get pageviews and nothing more. (This article you’re reading, to be clear, will not be clickbait. Breathe easy.) Nowadays, one of the most common types of clickbait articles in the world of pop culture is specific to fan-created theorizing about various films or TV shows. Arguably, this first began when fans obsessed over genre shows like Twin Peaks and The X-Files, but theorizing about the various potential meanings of minor Easter eggs has reached a fever pitch in the last 5 years, what with shows like Lost, Breaking Bad, and even Mad Men.
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