With the sheer number of ads that we are presented with while at movie theaters, it is normal for the marketing of some films to be overshadowed by others. One of the important concepts in advertising is to create something different and memorable so the products get noticed, but it sometimes requires the advertising company to be bold. Disney/Pixar has done a great job at creating a Monsters University marketing campaign that capitalizes on the school that the film is based around. The film’s in-theater advertising, which first emerged in February, has also been creative. After the break, take a look at some more fun displays that have started to appear in movie theaters.
Much of the conversation about Disney/Pixar’s marketing campaign for Monsters University has centered on the clever nature of the viral website and ads that have been released thusfar. The fictional school has provided the promotion team with with an opportunity to market the school, and in turn, the film. With the film still months from release, there is a lot more to come with respect to advertising. We have received word that standees are beginning to appear in movie theaters around the country. Take a sneak peek at the inventive design of the standees after the break!
With the film’s release date being less than two months away now, word has arrived that the new trailer for Brave will hit the web tomorrow. Recently, we have been getting new featurettes, with them providing us some exposition on Merida’s story and her triplet brothers but also previewing some new footage. There has been a new trailer playing with Disney’s Chimpanzee, which opened on Friday, so the new trailer is likely the one playing in theaters. [Read more…]
Another huge Cars 2 day is upon us, as earlier today Disney/Pixar debuted the new full-length trailer for the film. Now, we have something else that is different but still exciting. The studio put together retro-style posters promoting the release of the film. They are creative, beautiful, and they emphasize the amazing landscapes in different areas of the world. Movielicious! had the posters up first and you can take a look at them below (click to view them in their hi-res glory): [Read more…]
The marketing team at Disney/Pixar knew that since Toy Story 3 was an animated film, they would need to employ creative tactics to raise awareness of the film come awards season. Not only were they going for Best Animated Film, but Best Picture was also on their minds. They rose to the challenge as they released tongue-in-cheek “For Your Consideration” posters that referenced past Best Picture winners like The Lord of the Rings: The Return of the King, On The Waterfront, The Silence of the Lambs, Slumdog Millionaire, Platoon, and more. Though Disney is in charge of the marketing, it is not difficult to see that whatever Pixar, its films and characters grace (even if it is an advertisement), it is fantastic. [Read more…]
It may be Pixar’s 25th Anniversary today, but that does not mean the studio is taking a holiday! Disney has released images and character descriptions for two more new Cars 2 characters today. Acer and Grem, who look quite devious, join an ever-growing cast of new characters. Check out the images and official descriptions below.
[UPDATE (2/4/11): Added turntable videos for both characters]
Acer (voice of Peter Jacobson)
After the five Academy Award nominations were announced for Toy Story 3 this past week, Disney/Pixar is flying high. The studio wasted no time in shouting the film’s recent achievements from the rooftops (literally). On Twitter, director Lee Unkrich tweeted the following photo that was taken in Downtown Hollywood:
The picture serves as a nice reminder to the folks located in the film industry’s backyard. Too bad it probably will not go up in many (any?) other cities. Wouldn’t it be great to walk by the gigantic billboard every day on your way to work or school?
Disney/Pixar has formed a partnership with the Australian-based V8 Supercars (akin to NASCAR) to help raise awareness of the studio’s upcoming film, Cars 2. The first of several stages set forth in the agreement includes a life-size version of MACK. Voiced by Pixar ‘good luck charm,’ John Ratzenberger, MACK is an essential part of Lightning McQueen’s crew, as he manages the transportation of the race-car. [Read more…]
As the promotion for Cars 2 kicks into full gear, Disney/Pixar has done a great job at staying connected with us. The Twitter account for the studio has been continuously active, and the Facebook page for the film has been a nice source of new character images and descriptions. The Cars 2 official website compiles all of the characters that have been announced, along with a few cool extras. [Read more…]