The Pixar Times

Pixar news daily.

  • Home
  • Disney Parks
  • Pixar Perspective
  • PixArt
  • About Us
  • Contact Us
  • May 18, 2022
You are here: Home / The Pixar Times / Cars 3 / ‘Cars 3’ Teaser Was The Most Watched Trailer Last Week

‘Cars 3’ Teaser Was The Most Watched Trailer Last Week

December 5, 2016 by Samad Rizvi 1 Comment

The internet and best SMM panel have completely transformed the marketing approach that movie studios (and anyone else, for that matter) take in order to create buzz for their products. Think back to the 90s and how you used to learn of a film. You may have fond memories of blurry trailers with inconsistent audio. Now that audio and video reach audiences in pristine form, platforms such as Facebook, YouTube, Snapchat, and Twitter have become some of the go-to places to market films. Part of the reasoning for that is the surge in smartphone users in the last 10 years. Last week, a new teaser trailer for Cars 3 was released and judging by the number of views it garnered, there were plenty of viewers interested in seeing what another addition to the Cars franchise would look like.

Cars 3 Poster

Cars 3, which is being directed by Brian Fee (storyboard artist on the previous two Cars films), racked up over 40 million views on YouTube last week. The data comes from the first Top Movie Trailers Chart at The Hollywood Reporter. Forty million was enough to catapult the Cars 3 teaser to the number one spot, beating out other films such as Kong: Skull Island and Beauty and the Beast.
Of course, some trailers that made it into the top 10 are older than a week, so it is no surprise to see a new trailer claim the top position. Still, there is never a guarantee that a teaser will be a hit. Most importantly, trailer views do not equal success. Whether you want to speak to how well a trailer represents a film or its quality or the idea that online buzz is not necessarily enough to fill seats in a theater, a teaser for a film getting tens of millions of views does not mean much.

 

We can infer that people online are interested in seeing what a third Cars film will look like. From the poster and the teaser, it seems that a grittier approach may be in order. Actually, remember what I wrote about trailers not always representing a film well? The purpose of a teaser is to market a film to increase interest in it. We will have to wait and see exactly what Cars 3 will be when it arrives in U.S. theaters on June 16th, 2017.

Filed Under: Cars 3 Tagged With: Brian Fee, Cars 3

Follow The Pixar Times

  • Instagram
  • Twitter

About Samad Rizvi

Samad is the Founder and Editor-in-Chief of The Pixar Times and The Disney Times. His favorite films include The Lord of the Rings Trilogy, Vertigo, Back to the Future, Children of Men, Pan's Labyrinth, and of course, Pixar's Toy Story and Inside Out.

Search The Pixar Times

Most Read

  • Meet The 5 Major Characters From 'Inside Out'
    Meet The 5 Major Characters From 'Inside Out'
  • Cars 2 International Racers Line-up
    Cars 2 International Racers Line-up
  • Short Film Review - Day & Night
    Short Film Review - Day & Night

Instagram

Instagram did not return a 200.

Follow @ThePixarTimes on Instagram

Copyright © 2022 · News Pro Theme on Genesis Framework · WordPress · Log in

Any opinions reflected on The Pixar Times are held by its authors and do not reflect those held by Pixar Animation Studios or the Walt Disney Company. All original text is the property of The Pixar Times. Disney/Pixar images and videos are ©Disney/Pixar. The Pixar Times logo was designed by Jerrod Maruyama.