Much of the conversation about Disney/Pixar’s marketing campaign for Monsters University has centered on the clever nature of the viral website and ads that have been released thusfar. The fictional school has provided the promotion team with with an opportunity to market the school, and in turn, the film. With the film still months from release, there is a lot more to come with respect to advertising. We have received word that standees are beginning to appear in movie theaters around the country. Take a sneak peek at the inventive design of the standees after the break!
Pixar Times friend Eddie was kind enough to send in a photo of the Monsters University standee that should be coming to a theater near you, if it has not already arrived. The standee features student ID cards for characters Sulley, Mike, and Art, as well as a cutout for the bold to peek out from behind the standee, making it appear as if you are a student as well. Given how it appeals to those actively seeking their next Facebook profile pic, I have a feeling it will be very popular.
There should be more promo material arriving in theaters over the next few months.
Monsters University arrives in theaters on June 21.
