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You are here: Home / The Pixar Times / Monsters University / Watch: Helen Mirren Narrates ‘Monsters University’ Viral Ad

Watch: Helen Mirren Narrates ‘Monsters University’ Viral Ad

February 18, 2013 by Samad Rizvi 2 Comments

Pixar’s 2012 hit, Brave, continues to bring in awards, but the studio’s animation and technical departments are firmly focused on completing Monsters University in time for its summer release. Although the prequel film is still four months away, the marketing team at Disney/Pixar is already hard at work with a creative campaign revolving around the fictional university. A viral ad and website have already hit the web, and now we have another fantastic video narrated by actress Helen Mirren, no less. Watch the newest video in HD after the break!

Monsters University - Message From The Dean

The talented Helen Mirren (Gosford Park, The Queen, Red) joins the cast of Monsters University as Dean Hardscrabble and has collaborated with marketing to narrate a video directed at prospective students. Watch the video message (featuring some breathtaking visuals) below:

This is already turning out to be far and away the most clever campaign for a Pixar film yet, and I hear there is more to come.



Mirren’s addition to the cast continues Pixar’s ability to reign in veteran and respected actors to play parts that had once been considered childish. After films such as WALL-E and Up, the belief that animated films were a notch below their live-action brethren has slowly started to melt away. Hopefully, with more quality animated films focused on story and characters from the various studios, the style choice of animation will be understood to be just that, a visual style used to tell a story.

Monsters University hits theaters on June 21.

 

Filed Under: Monsters University, Videos Tagged With: Dean Hardscrabble, Helen Mirren, Monsters University Viral Ad

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About Samad Rizvi

Samad is the Founder and Editor-in-Chief of The Pixar Times and The Disney Times. His favorite films include The Lord of the Rings Trilogy, Vertigo, Back to the Future, Children of Men, Pan's Labyrinth, and of course, Pixar's Toy Story and Inside Out.

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