The creative campaign for Cars 2 just got even more interesting, as Disney/Pixar has unveiled the first viral video, which is similar in vein to the retro Lotso commercials that were released last year to promote Toy Story 3. However, this new video has something even cooler attached to it. Can you say new Cars 2 footage?
There has been a Twitter account set up called ChromeLeaks, which has sent out a few mysterious tweets:
— Chrome Leaks (@ChromeLeaks) April 2, 2011
Agents: Find the leak — http://t.co/70nkOH2
— Chrome Leaks (@ChromeLeaks) April 3, 2011
First, make sure you follow ChromeLeaks, as it will likely be a reliable source of ‘leaks’ from Cars 2. Next, when you click the link, you will be whisked off to YouTube where you can view a hilarious video commercial for a car dealership in Emeryville, California. There are Pixar and Cars references galore, along with hints to the plot of the new film! Take a look and see if you can spot all of them:
For you eagle-eyed viewers out there, you will notice something during the video that will help you come across brand new footage of Cars 2. We will not post it as of yet, since it is more fun if you find all of this out on your own. Additionally, calling the number that plays during the video may help you as well. We know we are being cryptic, but believe us when we say that it is more fun to discover it by yourself.
Disney/Pixar has sure stepped up to the plate swinging with another great viral campaign!
UPDATE (4/4/11): In all likelihood, you were able to figure out that there is an image embedded into the video above which looks like this:
The url attached to the image is chromea113.com and it links you to another unlisted YouTube video which lo and behold is some brand new footage from Cars 2. We have now embedded the video below:
Pixar has given us confirmation that the music in the footage is scored by Michael Giacchino, the composer for Cars 2, but it is not his final music for the scene.