Just yesterday, Walt Disney World debuted the “monsterail,” a monorail at the resort that has been covered with Monsters University characters to promote the release of the upcoming film. Also tying into the film is the “Monstrous Summer” campaign that is currently underway, to not only showcase the Pixar film, but to also emphasize the enormity of the various attractions and events around Disney resort this summer season. There is a press event being held at Disney World through Friday that discusses these aspects of the campaign. Connected to the event, a report has emerged that, in order to help launch the Monstrous Summer campaign, Mike Wazowski will be projected onto the iconic Spaceship Earth at Epcot. Watch how it will look in a video after the break!
Pixar’s parent company, Disney, has more resources to promote its upcoming films than rival studios. The Disney Parks and various Disney channels allow the company to extend its arm beyond the promotion that we see most often, such as trailers and commercials. In addition to organizing “meet and greets” with film characters at Disneyland and Walt Disney World, the company has recently started to theme its park monorails in a creative fashion. Earlier today, Disney World debuted a monorail that is covered with Monsters University characters. Take a look after the break!
Though the official debut is not until next week, the Merida meet-and-greet had a soft opening earlier today at the Magic Kingdom in Walt Disney World. While the red-haired character from Brave appeared at the neighboring Epcot a little over a week ago, her time there was more of a testing ground to prepare for her grand entrance at the Kingdom. After the jump, get a first look at her Magic Kingdom debut, with some photos and a video! [Read more…]