The marketing team at Disney/Pixar knew that since Toy Story 3 was an animated film, they would need to employ creative tactics to raise awareness of the film come awards season. Not only were they going for Best Animated Film, but Best Picture was also on their minds. They rose to the challenge as they released tongue-in-cheek “For Your Consideration” posters that referenced past Best Picture winners like The Lord of the Rings: The Return of the King, On The Waterfront, The Silence of the Lambs, Slumdog Millionaire, Platoon, and more. Though Disney is in charge of the marketing, it is not difficult to see that whatever Pixar, its films and characters grace (even if it is an advertisement), it is fantastic. [Read more...]
Boy, Disney and Pixar were not joking when they said they would be aggressively releasing Toy Story 3 ‘for your consideration’ ads! After releasing over a dozen very creative ads referencing past Oscar Best Picture winners, here is another ad in the ‘Not since…” series. Midnight Cowboy is the film receiving honors this time:
Yesterday, the Disney Awards website was updated to include 11 more Toy Story 3 ‘for your consideration’ ads, and boy are they fun to look at. Continuing the greatness seen in the ads evoking Shakespeare In Love, Titanic, The Lord of the Rings: The Return of the King, and The Silence of the Lambs, the following 11 reference other Oscar Best Picture winners such as The Godfather: Part II, Rocky, Slumdog Millionaire and The Sound of Music. Very tongue-in-cheek! Check out the gallery of images below.
Via: The Pixar Blog
Toy Story 3 has easily been one of the best reviewed films of the year, loved by critics along with the general public. It has also been the biggest film of the year, bringing in over one billion dollars worldwide and becoming the highest-grossing animated film in history. Feeling that it has a great chance at capturing the Best Picture Academy Award, Walt Disney Studios Chairman Rich Ross says that the time has come. “If not this year, and not this movie, when?” he asked Deadline as he spoke to them exclusively about the new ad campaign Disney/Pixar is rolling out to ask award voters to consider Toy Story 3. [Read more...]