Viral marketing has emerged as a major form of building interest in upcoming films, with many studios employing creative campaigns, some better than others. The marketing team at Disney/Pixar has been working around the clock, having released an incredibly detailed viral website for the Monsters University school and viral ads spoofing college commercials. We have now learned of another viral site that has been sharing Instagram-like photos and Twitter-style updates from a so-called student at the school. Take a look after the break!
Disney and Pixar are clearly turning their eyes towards monsters with marketing picking up for the 3D re-release of Monsters, Inc. in December. Six months following that, the prequel film, Monsters University, will be making its way into theaters, almost 11 years after the original film. The prequel will be a comedy set on campus while Mike and Sulley were not the greatest of friends. We are sure there will be a plethora of clever jokes in the film, as we have become accustomed to seeing in Pixar films. The viral website for Monsters University has just launched, and oh boy, it shows just how clever the marketing angle can be as well.