July 23, 2014

‘Monsters University’ Opens Big With $82 Million (Updated)

MONSTERS UNIVERSITY

While Pixar films have received mixed responses from critics over the last few years, the general public continues to come out in droves. The Pixar brand is the strongest in Hollywood, with all 13 of its prior films debuting at the top spot of the weekend box office during their opening weekends. In North America alone, those films have together brought in over $3 billion. Monsters University, which opened this past weekend, has kept the perfect streak going, raking in approximately $82 million. Find more details after the break!

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Watch: Final ‘Monsters University’ Theatrical Trailer

MONSTERS UNIVERSITY

Monsters University is currently screening for college students and faculty around the country, and judging from the overall consensus, the film is on track to delight audiences across the globe. To raise and maintain awareness of the film’s release, which is less than two months away now, Disney/Pixar has just released the final theatrical trailer. Watch the final Monsters University trailer after the break!

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‘Monsters University’ Director Dan Scanlon Explains Why Sulley Was Not Jealous Of Mike’s Good Looks In The 4th Grade

MONSTERS UNIVERSITY

In early April, I was invited to visit Pixar to preview its upcoming films for the year, Monsters University and The Blue Umbrella, and to speak to the filmmakers that worked on them. One of the concerns (translation: nitpicks) that some Monsters, Inc. fans had after the announcement of prequel Monsters University was the comment Mike made to Sulley in the original film that inferred they knew each other in the fourth grade. With the prequel film revolving around the story of how Mike and Sulley met in college, there was a vocal minority that complained about what seemed to be a contradiction. After the break, read what MU director Dan Scanlon had to say about that!

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CinemaCon 2013: Positive Reactions Emerge From Early ‘Monsters University’ Screening

Monsters University Concept Art - School Road

Yesterday, Disney held a presentation at CinemaCon, the event where studios preview their upcoming films as a way to rally support among members of the movie theater industry. The studio confirmed that Pete Docter‘s 2015 film that takes place inside the human mind would be called Inside Out. Additionally, attendees were lucky to be one of the first audiences outside of Pixar to view a near-complete version of Monsters University. Given that the film is a prequel to Monsters, Inc., which starred several beloved characters, expectations are high. Based on the brief reactions from the press present in the audience, it looks like the prequel film is on the way to being another Pixar hit.

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Get To Know The ‘Monsters University’ Fraternities and Sororities

Monsters University - Oozma Kappa

Fraternities and sororities can often have a major impact on student life, especially if those joining are far away from home. There is a reason why group members come to call each other brothers and sisters - pledges can develop close bonds with one another that are of immense help through college and afterwards. Given that Monsters University has been described as a “college movie,” it comes with little surprise that the college groups will play a major role in the upcoming film. After the break, find details and images on all the fraternities and sororities of Monsters University!

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Creative ‘Monsters University’ Window Clings Appear At Movie Theaters

Monsters University - Mike Window Cling

With the sheer number of ads that we are presented with while at movie theaters, it is normal for the marketing of some films to be overshadowed by others. One of the important concepts in advertising is to create something different and memorable so the products get noticed, but it sometimes requires the advertising company to be bold. Disney/Pixar has done a great job at creating a Monsters University marketing campaign that capitalizes on the school that the film is based around. The film’s in-theater advertising, which first emerged in February, has also been creative. After the break, take a look at some more fun displays that have started to appear in movie theaters.

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Gorgeous ‘Monsters University’ Concept Art Showcases Beautiful School Campus

Monsters University Concept Art - Gate Sketch

Getting a new Pixar film means that we also get to take another peek at the beautiful pre-production art that the talented artists at the studio put together to help them tell the story. We get to see the finished product in animation form, but it takes a lot of work to make the words leap from the script into the visual world. Art is created to help the filmmakers narrow their scope, a task that can be even more helpful in the case of Monsters University, a unique world limited solely by the imagination of those who work at Pixar. There is a new set of concept art pieces that have been released and they are as gorgeous as any artwork we have seen come out of the Emeryville-based studio. Take a look at their beauty after the break!

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‘Monsters University’ Screening Early For College Students and Faculty (Updated)

Monsters University Poster

Pixar’s films are known to generally play well with children as well as adults, with stories containing complex characters and genuine heart. Back in 2010, Disney/Pixar screened a “cliffhanger edition” of Toy Story 3 for college students around the country months before its official release, fully understanding that many students enrolled in universities at the time grew up with the Toy Story franchise. Given that Monsters University is arriving almost 12 years after the original film, I had little doubt that we would see similar early screenings for the prequel. That has now been confirmed, as the film will be screened for those with a college ID in select cities starting next week. Find more details after the break!

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Watch: New ‘Monsters University’ TV Spot Debuts At Kids’ Choice Awards

MONSTERS UNIVERSITY

Major entertainment events are often seen as the go-to place for studios to debut TV spots for films that are still several months out from seeing release. The Super Bowl is the biggest of them all, a venue where many highly-anticipated films provide audiences with a first look. The Kids’ Choice Awards is appealing to studios for the show’s ability to draw the younger crowd, with last year’s presentation bringing in over 11 million viewers. Disney/Pixar chose the awards show, which was held this weekend, to debut a brand new commercial for Monsters University. Watch the TV spot after the break!

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New ‘Monsters University’ Viral Site ‘The Grumblr’ Mimics Tumblr Blogs

Monsters University

Viral marketing has emerged as a major form of building interest in upcoming films, with many studios employing creative campaigns, some better than others. The marketing team at Disney/Pixar has been working around the clock, having released an incredibly detailed viral website for the Monsters University school and viral ads spoofing college commercials. We have now learned of another viral site that has been sharing Instagram-like photos and Twitter-style updates from a so-called student at the school. Take a look after the break!

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Watch: New ‘Monsters University’ Viral Ads Feature More Film Footage

Monsters University Concept Art

Many viral ads for films that are created today fail in several areas – they are not creative, they do not generate interest in the film, or the general public has no idea that the advertisement is even a viral ad. The marketing team at Disney/Pixar has set up a campaign for Monsters University that definitely falls on the clever side. Today, two new viral ads were released, which again promote the fictional university. Watch the ads, which feature new footage, after the break!

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Watch: ‘Monsters University’ Japanese Trailer Reveals Much More

Monsters University - Mike Arrives HD

The trailers and ads that Disney/Pixar releases for its films in North America deliberately keep more of the film’s plot hidden from audiences. The international trailers, though, are known for being more revealing in the hopes that additional interest is generated in the increasingly important markets overseas. A new Monsters University trailer was recently released for the Japanese market and it gives away far more than its North American counterpart. Take a look at it, if you dare, after the break!

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Clever ‘Monsters University’ Standees Arrive In Theaters

Monsters University ID Card Standee

Much of the conversation about Disney/Pixar’s marketing campaign for Monsters University has centered on the clever nature of the viral website and ads that have been released thusfar. The fictional school has provided the promotion team with with an opportunity to market the school, and in turn, the film. With the film still months from release, there is a lot more to come with respect to advertising. We have received word that standees are beginning to appear in movie theaters around the country. Take a sneak peek at the inventive design of the standees after the break!

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New ‘Monsters University’ Poster Is Packed With Monsters

Monsters University Poster

Aside from Mike and Sulley and the few nameless monsters we caught in the Monsters University teaser trailer last year, we were unsure of who else the film’s cast would include. Surely, with the film taking place on a college campus, the students would play an essential role. At Toy Fair a few weeks back, Disney/Pixar detailed several of the new characters that we would see in the prequel film. Today, a new poster has been unveiled and it is packed to the brim with characters. Take a look at the poster after the break!

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New ‘Monsters University’ Character Posters [Updated]

Monsters University - Art

During last week’s Toy Fair presentation, Monsters University director Dan Scanlon and producer Kori Rae unveiled several new characters that made up the fraternity that Mike and Sulley would join, Oozma Kappa. While we captured some pictures of the characters, we have been awaiting hi-res images that we could share with you. A slew of new character posters were released earlier today, which you can take a closer look at after the break!

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Watch: First Clip From ‘Monsters University’

Monsters University - Campus

After attending a preview of Monsters University toys at the NY Toy Fair on Monday morning, actor John Goodman, the voice of Sulley, made a pit stop at Late Night With Jimmy Fallon. Goodman spoke about his upcoming films briefly, including his role as the lovable blue monster. He brought along an exclusive clip from the film, a scene that appears in the trailer that was released earlier in the day. Watch the humorous clip after the break!

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New ‘Monsters University’ Characters Revealed, Sean Hayes and Charlie Day Join Cast

Monsters University Characters - Photo by Samad Rizvi

Yesterday, amidst a preview of upcoming Monsters University toys, director Dan Scanlon and producer Kori Rae discussed the film’s plot and characters with those in attendance at the press event. In addition to speaking about how the film will focus on the genesis of Mike and Sulley’s friendship, Scanlon and Rae also introduced several new characters that will assist the unlikely green and blue duo in this journey. Find out who these new monsters are and who they are to be voiced by after the break! [Read more...]

Watch: ‘Monsters University’ Trailer

MONSTERS UNIVERSITY

We have been anxiously anticipating a new trailer for Monsters University for months. Aside from the teaser trailer that was released alongside Brave way back in June, the campaign for the film has mostly involved viral marketing which included a ridiculously detailed college website for the fictional school. Today, in conjunction with Toy Fair, where Disney is previewing toys and merchandise tied to the upcoming film, a brand new trailer has been released. Check it out in HD after the break!

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Watch: ‘Monsters University’ Featurette Details Plot, Features New Footage and Concept Art

Monsters University - Gates

We have been eagerly anticipating new details, concept art, and video from Monsters University. After the film’s impressive viral campaign kicked off with a website and advertisement for the fictional school, Pixar has been keeping the prequel close to its chest, as we have yet to see a full-length trailer. There may be some new material debuting at Toy Fair next week during the scheduled press event previewing toys and merchandise that will tie into the film. Now, there is a brand new featurette that gives us a better overview of the film’s plot and features new footage and stunning new concept art. Watch it after the break!

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Mike Goes For A Ride In New ‘Monsters University’ Still

MONSTERS UNIVERSITY

The re-release of Monsters, Inc. 3D will be hitting theaters next week, which makes it the perfect time for Disney/Pixar to build some more awareness about the film’s prequel that is set for release in 2013, Monsters University. In addition to two new images from the film that debuted earlier this week, we are also likely to get a full-length trailer for MU soon. To hold us over for that footage, another new still has been released. Take a closer look at it after the break!

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