A few weeks ago, this column discussed the concept of risk-taking at Pixar Animation Studios. Recently, one of the studio’s head honchos, Ed Catmull, admitted that the growing reliance on creating sequels as well as original films is in part because sequels were financially less risky. Perhaps, when considering the cost of marketing as well as how much certain movies or characters make in merchandising, that may be true. But simply looking at the box-office takes of Pixar films proves that Catmull’s statement is faulty: as daring as their stories may be, no Pixar film can be categorized as a flop. As much as we may presume that original storytelling is riskier than relying on sequels in financial terms, at Pixar, it’s almost as if they can tell whatever stories they want and people will pay no matter what.
What separates Pixar Animation Studios from the rest of mainstream animation companies, as this column has mentioned plenty of times before, is its willingness to take a risk. In many ways, they’ve been operating under a system of risk from the very beginning, before they were even an established name in the TV-commercial business. The first major risk they overcame was the very acceptance by the public of computer animation being utilized for a feature film; in the intervening time, the biggest risks they overcame were story-based, as they pinned their hopes on movies about robots who don’t speak a discernible human language, a rat who wants to cook, and more. But in recent years, the risks they’ve run up against are, in some respects, of their own doing. To wit: how risky is it for Pixar to invest more heavily in the future on sequels than on new original films? Does the studio stand to lose its respect among the public by reviving old characters instead of creating new ones?
Pixar is one of the most secretive studios in Hollywood, and it is one of the few that is actually very good at maintaining that level of secrecy, an incredible feat for the age of the Internet, Facebook, and Twitter. Although we know the story about how the studio was formed and its process for developing films, there is quite a bit about the inner workings of Pixar that we still do not know. Today, a new book by Pixar’s president, Ed Catmull, was released, and it is packed with fascinating stories about the studio!
Newt is the only announced Pixar feature film that failed to make it to theaters. Set to tell the story of a male and female newt forced together in order to extend their dying species, the film was being directed by Gary Rydstrom, who previously directed the short, Lifted. However, Newt was cancelled, which left eager fans, who had become caught up in the idea and gorgeous concept art, perplexed. The reason for why the film was cancelled has finally been revealed.
Creativity, Inc., the upcoming book from Pixar President (and studio co-founder) Ed Catmull, is set to be released next month, which has Catmull discussing his writing and contemplating his time at the famed animation studio. Yesterday, we shared a fantastic excerpt from the book discussing the Braintrust at the studio, which is so integral to the film development process. Today, read about his philosophy of mistakes, and his acknowledgment that Pixar has made some.
The Pixar Braintrust is a respected group of directors, writers, and executives at the company who provide notes and advice to a film’s creative team during the development process. Consisting of John Lasseter, Ed Catmull, Andrew Stanton, Lee Unkrich, Brad Bird, Pete Docter, and others, the group has been credited as one of the reasons for the studio’s success. In Catmull’s upcoming book, the president of the studio discusses the importance of the Braintrust by highlighting a meeting held to discuss Docter’s upcoming film, Inside Out!
As was discussed in this column throughout 2013, the year 2014 is going to be an interesting one for Pixar Animation Studios. We have to look well into 2015 for the company’s next feature, and between now and that time, there will only be more rampant speculation about the studio’s upcoming slate. (Here’s hoping, of course, that the neverending glut of Star Wars casting rumors as well as this or that Marvel movie’s unveiling overshadows everything out of Pixar, in case people spin it to the negative.) Last week, it was confirmed via Entertainment Weekly that this won’t be an entirely Pixar-free year: the short Party Central, from the Monsters University universe, will be attached to Muppets Most Wanted this March. The short has been ready for a long enough time that it was nearly included on the Monsters University Blu-ray, but its director, Kelsey Mann, mentioned in the article that the party’s bigness lends itself to a silver-screen presentation. Party Central continues a now-long line of Pixar films being extended into the world of shorts, and hopefully it fits well alongside Partysaurus Rex and Small Fry, among others.
The history of Pixar is a tale that has been told often because of its incredible story. The studio was on the brink of failure for a number of years before the release of Toy Story catapulted the company into a serious player in Hollywood. Now, as a result of an incredible number of hits in its short history, there is no other studio that is held to higher standards than Pixar. There have been a few excellent books written on Pixar (e.g. The Pixar Touch), but they have always been authored by outside sources. Random House has announced that studio co-founder Ed Catmull has penned a book about the studio and it will be arriving in bookstores next year!
Watching business decisions get handed down from on high is always maddening, with the context for such choices being obscured from public view; all that can result is rampant speculation. So it is with the surprising announcement a few weeks ago from the Walt Disney Company that it was shutting down Pixar’s Canadian studio, located in Vancouver, British Columbia. The studio, which employed over 100 animators, had worked primarily in shorts related to preexisting properties, such as the Toy Story shorts Small Fry and Partysaurus Rex, as well as some of the Cars shorts released straight to DVD and Blu-ray. As of now, one of the reasons being bandied about for why the shutdown occurred is that a number of the tax loopholes that existed in the past in Canada have been tightened, giving Disney less profit on this extension of one of their most financially fruitful branches.
There has been much criticism directed at Pixar for the number of sequels and prequels it has released in the past four years. After there being only one sequel, Toy Story 2, out of its first 10 feature films, the last three out of four have been follow-ups. Many had praised the animation studio for producing original films in an age where film studios rely far too much on creating franchises. The accolades turned into negativity after the release of Cars 2, a film that met some commercial success but failed to impress most critics. Ed Catmull, President of Pixar and Disney Animation, recently expressed his support of original stories and characters, stating that Pixar is aiming to release an original film every year.
The world premiere of Brave, Pixar’s latest feature-length film, was held last night in Hollywood, California. Members of the Pixar production staff turned out to celebrate the imminent release of the film. The premiere was held at the Dolby Theatre, which had its grand re-opening, after the sound company took over the naming rights from Kodak. The Kodak Theatre name may sound familiar, as it has been the home for the Academy Awards. Take a look at photos from the animated film’s world premiere after the break! [Read more...]
Since the debut of the teaser trailer for Brave last summer, many have been mesmerized by the film’s stunning attention to detail and fluidity of the character’s movements. If you were struck by the beautiful look of the film and wondered how the characters moved so realistically, there is a reason for that – Pixar rewrote its animation system for the first time in 25 years to portray Merida and her epic quest. Find more details after the jump! [Read more...]
Pixar has taken a lot of heat over the past decade for its lack of female protagonists. Then, when Brave was announced, the news of a lead female character brought yelps of joy, but also a bit of uneasiness since the lead would be a princess. The last thing the public wanted to see was Pixar do a clichéd character, though, there was hope for a unique take on a princess story given the studio’s reputation for creative and imaginative stories. In the last issue of TIME Magazine, there is an in-depth article that brings confirmation to that hope – Brave is set to subvert the princess story by ignoring romance and focusing on the mother-daughter relationship. [Read more...]
Computer animation came into fruition in the 1990s, notably with the release of Toy Story by Pixar, though that is a bit deceiving to the medium’s birth. Pixar may have been the first to make the world of computer animation enjoyable and profitable, but the process of animating through a computer had been in development for decades before that. One of those gentleman at the forefront of computer animation was Pixar co-founder Ed Catmull, who created A Computer Animated Hand, one of the first fully-rendered forms of computer animation. The New York Times (via Cinema Blend) announced that the short is now being added to the National Film Registry, to be preserved for future generations. [Read more...]
Earlier this week, I had the opportunity to sit down with La Luna director Enrico Casarosa and talk to him about his work on the short that has been generating a good deal of buzz. Topics of discussion include the short’s journey from inception of the idea to getting it made, how Monsters, Inc. and Up director Pete Docter suggested they screen it at film festivals, that the short will be eligible for eligible for accolades this awards season, and the bold visual and sound choices made to give the film a unique voice. We also briefly hit upon a certain Untitled Pixar Movie About Dinosaurs that Casarosa will be working on next. For the first time, I am also including the audio of the interview, so if you would rather listen to our discussion, you have that option. Continue on for my in-depth interview with the director of one of Pixar’s newest (and most magnificent) shorts. [Read more...]
EW is reporting that after the primary shooting was completed for the upcoming Tron: Legacy, Disney decided to show an early cut of the film to John Lasseter and Ed Catmull, who were instrumental in the emergence of Pixar. Then, Toy Story 3 screenwriter Michael Arndt and Pixar director Brad Bird were brought in to help write the re-shoots that were set to occur for the film. [Read more...]