The internet and social media have completely transformed the marketing approach that movie studios (and anyone else, for that matter) take in order to create buzz for their products. Think back to the 90s and how you used to learn of a film. You may have fond memories of blurry trailers with inconsistent audio. Now that audio and video reach audiences in pristine form, platforms such as Facebook, YouTube, Snapchat, and Twitter have become some of the go-to places to market films. Part of the reasoning for that is the surge in smartphone users in the last 10 years. Last week, a new teaser trailer for Cars 3 was released and judging by the number of views it garnered, there were plenty of viewers interested in seeing what another addition to the Cars franchise would look like. [Read more…]
Last year, Pixar President Ed Catmull detailed the studio’s plans to release an original film every year, and a sequel every other, totaling up to three films every two years. Up to this point, we have seen sequels (and a prequel) for the Toy Story, Cars, and Monsters, Inc. franchises, but there has been one franchise, above all others, that has had a loud group of fans begging for a follow up – Brad Bird’s The Incredibles. Today, Disney announced two Pixar sequels that are in development, The Incredibles 2 and Cars 3.
There was only a matter of time before speculation of a third Cars film started. While the first two Cars films are easily the most divisive films in the Pixar catalog, they have their dedicated fans. The franchise is also a beast when it comes to merchandise, with Cars toys and other tie-ins bringing in billions. After the release of Cars 2, new shorts have steadily been released, but there has been no news on a continuation of the films’ story of Lightning McQueen, Mater, and the town of Radiator Springs. Now, an actor who also served as a consultant for the films has stated that a new Cars film is in development. Read on for more details after the break.