‘Brave’ Crosses $200 Million Mark At The Box Office

"BRAVE"

Pixar films have a phenomenally consistent record at the box office, averaging well over $200 million in North America alone. Before last week, nine of the previously released 12 films from the animation studio had settled at a number larger than $200 million. Brave has followed in the footsteps of those films and just last week joined them, crossing the mark last Wednesday. Factoring in the film’s gross from this weekend, it climbed the chart of Pixar films to become the ninth biggest (domestically) from the studio. [Read more...]

‘Brave’ Stays Strong In Third Weekend, Closing In On $200 Million

"BRAVE"

More than sheer spectacle is necessary if a film is to maintain some strength throughout its box office run. If it suffers from bad word-of-mouth, odds are that the numbers will experience percentage drops of more than 50% in subsequent weekends. More often than not, Pixar films have stayed strong in their third and fourth weekends and beyond, making the Pixar brand extremely bankable. Pixar’s Brave grossed an estimated $20 million in its third weekend, which now has it closing in upon the $200 million mark. [Read more...]

‘Brave’ Adds Estimated $34 Million In Its Second Weekend

BRAVE

Box office success depends on more than the opening weekend, as those who are the most excited to see a film will go see it as early as they can. The real challenge for studios is bringing in the audience that is on the fence – a good film will usually accomplish that with the circulation of positive word-of-mouth. Last weekend, Brave took in over $66 million, and many box office analysts expected it to hold rather well in its second weekend, with two R-rated films opening. While it did not maintain the number one spot, Pixar’s latest was still up to the challenge and brought home an estimated $34 million. After the break, we take a closer look at how Brave is holding up against its Pixar brethren. [Read more...]

‘Brave’ Opens To $66 Million – Pixar Continues To Be A Force At The Box Office

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Pixar has been enjoying an incredible run of success stories, dating all the way back to Toy Story, its first feature film, and the first feature-length computer animated film in the industry. Before this weekend, the studio had released 12 feature films in theaters, and all 12 of them had opened at the number one slot at the box office during its opening weekend. Pixar seems unstoppable in that department, as Brave officially lengthened that streak to 13, bringing in over $66 million in North America this weekend. [Read more...]