The trailers and ads that Disney/Pixar releases for its films in North America deliberately keep more of the film’s plot hidden from audiences. The international trailers, though, are known for being more revealing in the hopes that additional interest is generated in the increasingly important markets overseas. A new Monsters University trailer was recently released for the Japanese market and it gives away far more than its North American counterpart. Take a look at it, if you dare, after the break!
Much of the conversation about Disney/Pixar’s marketing campaign for Monsters University has centered on the clever nature of the viral website and ads that have been released thusfar. The fictional school has provided the promotion team with with an opportunity to market the school, and in turn, the film. With the film still months from release, there is a lot more to come with respect to advertising. We have received word that standees are beginning to appear in movie theaters around the country. Take a sneak peek at the inventive design of the standees after the break!
As viewers, we do not get to see a thorough look at the behind-the-scenes process on Pixar films. Special features on Blu-ray/DVD releases and featurettes shared online give us but a glimpse of the years of work and thousands of pieces of artwork that are drafted up by those working on the film. The “Art of…” books for Pixar films shine a light on the concept art and other pieces of pre-production artwork, showcasing them on big glossy pages in a beautiful oversized hardcover. The art book for Monsters University is up next and its cover design was just updated with stunning new concept art, which you can see after the break!
Aside from Mike and Sulley and the few nameless monsters we caught in the Monsters University teaser trailer last year, we were unsure of who else the film’s cast would include. Surely, with the film taking place on a college campus, the students would play an essential role. At Toy Fair a few weeks back, Disney/Pixar detailed several of the new characters that we would see in the prequel film. Today, a new poster has been unveiled and it is packed to the brim with characters. Take a look at the poster after the break!
Disney Infinity is an ambitious new gaming platform that will allow gamers to venture into the world of select Disney/Pixar properties, such as Monsters University, The Incredibles and Pirates of the Caribbean. Additionally, the Toy Box mode within the game lets the various characters interact with one another, potentially making this the largest Disney crossover ever. While the the three aforementioned properties will be included in the Starter Pack, there will be three more playsets that can be purchased at launch. This morning, Disney Interactive has officially unveiled the Cars playset. Get a closer look with a new trailer and more than 30 images after the break!
During last week’s Toy Fair presentation, Monsters University director Dan Scanlon and producer Kori Rae unveiled several new characters that made up the fraternity that Mike and Sulley would join, Oozma Kappa. While we captured some pictures of the characters, we have been awaiting hi-res images that we could share with you. A slew of new character posters were released earlier today, which you can take a closer look at after the break!
After attending a preview of Monsters University toys at the NY Toy Fair on Monday morning, actor John Goodman, the voice of Sulley, made a pit stop at Late Night With Jimmy Fallon. Goodman spoke about his upcoming films briefly, including his role as the lovable blue monster. He brought along an exclusive clip from the film, a scene that appears in the trailer that was released earlier in the day. Watch the humorous clip after the break!
Yesterday, amidst a preview of upcoming Monsters University toys, director Dan Scanlon and producer Kori Rae discussed the film’s plot and characters with those in attendance at the press event. In addition to speaking about how the film will focus on the genesis of Mike and Sulley’s friendship, Scanlon and Rae also introduced several new characters that will assist the unlikely green and blue duo in this journey. Find out who these new monsters are and who they are to be voiced by after the break! [Read more...]
The merchandising potential in Monsters University is high, given the creative and unique aspects of the monster world. It is no surprise that Mike and Sulley are clearly the most popular characters to appear in toy form, as they are essentially the faces of the franchise. However, the prequel film will be introducing a slew of new characters, friends and foes. Earlier today, Disney previewed a selection of the toys and merchandise that will be making their way into retail stores starting in May. Take a look at our collection of photos and videos of the toys, as well as some details, after the break! [Read more...]
We have been anxiously anticipating a new trailer for Monsters University for months. Aside from the teaser trailer that was released alongside Brave way back in June, the campaign for the film has mostly involved viral marketing which included a ridiculously detailed college website for the fictional school. Today, in conjunction with Toy Fair, where Disney is previewing toys and merchandise tied to the upcoming film, a brand new trailer has been released. Check it out in HD after the break!
We have been eagerly anticipating new details, concept art, and video from Monsters University. After the film’s impressive viral campaign kicked off with a website and advertisement for the fictional school, Pixar has been keeping the prequel close to its chest, as we have yet to see a full-length trailer. There may be some new material debuting at Toy Fair next week during the scheduled press event previewing toys and merchandise that will tie into the film. Now, there is a brand new featurette that gives us a better overview of the film’s plot and features new footage and stunning new concept art. Watch it after the break!
There are some films within the Pixar catalog that were accompanied by a large amount of merchandise, including the Toy Story and Cars films and Brave. Other films from the studio, such as Up, were not as easily adaptable to toy lines (or at least not as marketable) – Toy Story and Cars practically begged for film-related toys, while toys for Up, which starred a senior citizen, required a bit more creativity to produce. Where will Monsters University fall? We shall know soon, as Disney laid out plans today to formally introduce a product line for the film. Find more details after the break!
The clever viral marketing campaign for Monsters University began with the launch of a website dedicated to the university. It provides a history of the school since its inception in the year 1313, lists school news and events, and lays out a campus map among many other details that are usually found on university websites. A commercial for the school recently debuted, and it once again effectively captures what we have come to expect from a university. Watch the commercial in HD after the break!
Chronicle Books and Pixar have worked together for over a decade to deliver art books filled with gorgeous pre-production artwork created during the development of films from the animation powerhouse. Years are devoted to exploring ideas in art form at the studio, so getting a chance to take a peek at the behind-the-scenes process is often awe-inspiring. With Monsters University on deck for release this summer, that means another art book will be making its way to stores. Actually, The Art of Monsters University was recently listed for pre-order, giving us a look at the possible cover for the book. Take a look at it after the break!
The re-release of Monsters, Inc. 3D will be hitting theaters next week, which makes it the perfect time for Disney/Pixar to build some more awareness about the film’s prequel that is set for release in 2013, Monsters University. In addition to two new images from the film that debuted earlier this week, we are also likely to get a full-length trailer for MU soon. To hold us over for that footage, another new still has been released. Take a closer look at it after the break!
The marketing campaign thusfar for Monsters University has already been quite creative, especially given that the film is not set to arrive until June 2013. Disney/Pixar opened up a creative viral website for Monsters University recently, showcasing the fictional college’s history, mission statement, campus map, and more. From what we have seen of the film, it looks like the story will be humorous, filled with many college hijinks. This morning saw the release of two new images from the film, which are centered around the time when Mike and Sulley first meet. Take a look at the great images after the break!
On the heels of this morning’s reveal of the new Monsters University poster that will be gracing theaters across the United States and Canada, an international poster for the film has also made its way online. Rather than character poses, it features what may be a still from the prequel film. Take a look at the French poster after the break!
Monsters, Inc. is a film that is beloved by many, with its hilarious characters, touching story, and of course, introduction of one of the most adorable girls to ever be seen on the big screen, Boo. Its prequel, Monsters University, which will be premiering more than 11 years after the original film, will bring us the story of when Mike and Sulley were rivals in college – that means no Boo to enchant audiences. However, it looks like Mike and Sulley may be able to carry the film on their own this time, especially in the hilarity department – take a look at the new humorous MU teaser poster after the break!