The Pixar Times

Pixar commentary. All the time.

  • Home
  • Disney Parks
  • Pixar Perspective
  • PixArt
  • About Us
  • Contact Us
  • February 23, 2019
You are here: Home / The Pixar Times / Cars 3 / Pixar To Preview ‘Cars 3’ At Detroit Auto Show

Pixar To Preview ‘Cars 3’ At Detroit Auto Show

December 7, 2016 by Samad Rizvi Leave a Comment

When it comes to marketing choices, there are some that make too much sense to avoid. To market Finding Dory, Disney/Pixar held special events at water-themed areas (aka aquariums); for the world premiere of Tomorrowland, Disney pulled out all the stops and held an after-party at Disneyland’s (you guessed it) Tomorrowland. When you think of the Cars franchise, there are plenty of ways for Disney and Pixar to create buzz, but auto shows are an obvious choice. Cars 3 is doing just that, as the film will be a presence at a Detroit auto show. Find more details after the break.

Cars 3 Crash

Auto shows are known to draw hundreds of thousands of car enthusiasts. The North American International Auto Show (NAIAS), held annually in Detroit, Michigan, is one of the largest auto shows in the country. Today, NAIAS announced that Pixar would “participate” (via CBS Detroit). A press conference is scheduled for Sunday, January 8th, where the studio is expected to preview Cars 3. Additionally, NAIAS detailed that a life-size version of one of the characters would make an appearance. Considering Cars Land at Disney California Adventure has some spectacular life-size models of current characters, this should not be challenging for Pixar to pull off. Still, it is now known just yet whether a new character will be shown or if it will be stars like Lightning McQueen or Mater.





The studio will be making an appearance on the show floor as well, with a “Cars 3-themed display” that will presumably be a photo opportunity for passers-by. Considering that close to a million people are expected to make it to the Detroit show, that is quite a large number of people who will be exposed to the film. Given that, above all, Detroit is the “Motor City,” it is a logical place for the marketing campaign to kick off.

The NAIAS will be open to the public at Cobo Center on January 14-22. Cars 3 hits theaters on June 16th.

Filed Under: Cars 3 Tagged With: Cars 3, Detroit, NAIAS, North American International Auto Show

Follow The Pixar Times

  • Facebook
  • Pinterest
  • Tumblr
  • Twitter

About Samad Rizvi

Samad is the Founder and Editor-in-Chief of The Pixar Times and The Disney Times. His favorite films include The Lord of the Rings Trilogy, Vertigo, Back to the Future, Children of Men, Pan's Labyrinth, and of course, Pixar's Toy Story and Inside Out.

Search The Pixar Times

Most Read

  • Meet The 5 Major Characters From 'Inside Out'
    Meet The 5 Major Characters From 'Inside Out'
  • Cars 2 International Racers Line-up
    Cars 2 International Racers Line-up
  • Get To Know The 'Monsters University' Fraternities and Sororities
    Get To Know The 'Monsters University' Fraternities and Sororities

Copyright © 2019 · News Pro Theme on Genesis Framework · WordPress · Log in

Any opinions reflected on The Pixar Times are held by its authors and do not reflect those held by Pixar Animation Studios or the Walt Disney Company. All original text is the property of The Pixar Times. Disney/Pixar images and videos are ©Disney/Pixar. The Pixar Times logo was designed by Jerrod Maruyama.