It is customary for films’ box office take to drop 50% or more in their second weekends, especially when considering franchises. The idea is that there is a built-in audience excited to view the films during opening weekend, and then come their second weekend, there is a significant dip in the number of interested parties. Positive word-of-mouth is a major force that prevents large drops, something we have seen often with Pixar films. In its second weekend, Monsters University performed admirably, dropping only 44%, and stayed at the top of the box office. Read about all the numbers after the break!
The latest Pixar film was expected to maintain its number one position, as it performed strong throughout the week, and neither of the opening films seemed to be strong enough to steal the top spot. During the timeframe of Monday through Thursday, Monsters University added about $43 million to its $82 million opening weekend, making for a $125 million total heading into Friday. The film then grossed an estimated $46.2 million this weekend, bringing its grand total to just over $171 million (via Box Office Mojo). The 3-day breakdown is:
- Friday: $14,283,000
- Saturday: $17,581,000
- Sunday: $14,316,000
The bigger test will come this week, with Despicable Me 2 and Lone Ranger opening on Wednesday. While there will be a drop-off for Monsters University, the Pixar film may still be able to hold strong with the July 4th weekend providing enough room for the animated films to perform well. The Despicable Me sequel is widely expected to take the number one slot next weekend, while Monsters University will likely finish in the top three. MU has a great chance at topping $300 million domestically, depending on how well it continues to do against increased competition.
Monsters University is now playing in theaters all over North America.