Many viral ads for films that are created today fail in several areas – they are not creative, they do not generate interest in the film, or the general public has no idea that the advertisement is even a viral ad. The marketing team at Disney/Pixar has set up a campaign for Monsters University that definitely falls on the clever side. Today, two new viral ads were released, which again promote the fictional university. Watch the ads, which feature new footage, after the break!
The ads (via Stitch Kingdom), are entitled “Welcome to Monsters University,” and “We See Monsters University.” They use some of the footage that we have seen from various trailers and previous viral ads, but there is a surprising amount of new footage here. Watch the ads in HD below:
Here is the film’s official synopsis:
Mike Wazowski and James P. Sullivan are an inseparable pair, but that wasn’t always the case. From the moment these two mismatched monsters met they couldn’t stand each other. “Monsters University” unlocks the door to how Mike and Sulley overcame their differences and became the best of friends.
Screaming with laughter and fun, “Monsters University” is directed by Dan Scanlon (“Cars,” “Mater and the Ghostlight,” “Tracy”) and produced by Kori Rae (“Up,” “The Incredibles,” “Monsters, Inc.”). The film opens in U.S. theaters on June 21, 2013, and will be shown in Disney Digital 3D™ in select theaters.