‘Brave’ Expanding To Wide Release For Labor Day Weekend

Domestically, Brave has already grossed well over $200 million, placing it around the middle of Pixar’s films when ranked by box office. Internationally, the film has taken in a total of about $450 million, continuing the worldwide success that the animation studio has enjoyed. The film’s theatrical release in North America was beginning to come to an end, playing in just 450 theaters last weekend, but Disney has announced that it will send Brave back into wide release for one weekend only.

The Los Angeles Times reports (via Upcoming Pixar) that Disney is increasing theater counts for its summer blockbusters for Labor Day weekend, with both Brave and The Avengers being bumped up to about 1,700 theaters each. Disney has been taking advantage of the historically slow weekend for the last few years, increasing theater counts for Cars 2 last year and Toy Story 3 in 2010. This weekend, Lawless, The Possession, and Oogieloves In The BIG Balloon Adventure are opening wide, but none are expected to do major business, providing Disney an opportunity to swoop in and bring its big hits back to theaters.

This will likely be the last hurrah for both Brave and The Avengers, as their Blu-ray/DVD release dates are no rapidly approaching (the former hits stores on Nov. 13, while the latter sees release on Sep. 25). If you wanted to enjoy the films on the big screen, now would be a good time to head over to your local theater.

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