It is that time of year again – when Pixar employees are scrambling to finish their summer film. Considering the fact that Pixar films are developed over the course of four years or more, the finish line must loom over the studio for the final few months. With production approaching the end, the marketing begins to ramp up with the release of new trailers and images sharing more information in the span of three months than we have seen in the past three years! Brave is at this stage now and it looks like we will be seeing a brand spankin’ new trailer on Thursday. Find out more details after the jump!
The official iTunes Movie Trailers homepage is now showing a countdown to a Brave trailer (hat tip to Martin from Upcoming Pixar for his keen eyes):
To put this in perspective, there was a new Cars 2 trailer around this time last year, specifically in the first week of March, so the release of a new Brave trailer has definitely been imminent.
We will have the trailer embedded on the site. Check out The Pixar Times on Thursday to watch it!
As if the wait did not seem long enough, here is something else to make the wait a bit more fun - I hear the trailer is quite good.
Since ancient times, stories of epic battles and mystical legends have been passed through the generations across the rugged and mysterious Highlands of Scotland. In “Brave,” a new tale joins the lore when the courageous Merida (voice of Kelly Macdonald) confronts tradition, destiny and the fiercest of beasts.
Merida is a skilled archer and impetuous daughter of King Fergus (voice of Billy Connolly) and Queen Elinor (voice of Emma Thompson). Determined to carve her own path in life, Merida defies an age-old custom sacred to the uproarious lords of the land: massive Lord MacGuffin (voice of Kevin McKidd), surly Lord Macintosh (voice of Craig Ferguson) and cantankerous Lord Dingwall (voice of Robbie Coltrane). Merida’s actions inadvertently unleash chaos and fury in the kingdom, and when she turns to an eccentric old Witch (voice of Julie Walters) for help, she is granted an ill-fated wish. The ensuing peril forces Merida to discover the meaning of true bravery in order to undo a beastly curse before it’s too late.
Directed by Mark Andrews and Brenda Chapman, and produced by Katherine Sarafian, “Brave” is a grand adventure full of heart, memorable characters and the signature Pixar humor enjoyed by audiences of all ages. The film takes aim at theaters on June 22, 2012, and will be presented in Disney Digital 3D™ in select theaters.