The marketing team at Disney/Pixar knew that since Toy Story 3 was an animated film, they would need to employ creative tactics to raise awareness of the film come awards season. Not only were they going for Best Animated Film, but Best Picture was also on their minds. They rose to the challenge as they released tongue-in-cheek “For Your Consideration” posters that referenced past Best Picture winners like The Lord of the Rings: The Return of the King, On The Waterfront, The Silence of the Lambs, Slumdog Millionaire, Platoon, and more. Though Disney is in charge of the marketing, it is not difficult to see that whatever Pixar, its films and characters grace (even if it is an advertisement), it is fantastic.
To accompany their creative posters, the marketing team also released a few serious posters that highlighted the critical acclaim that Toy Story 3 received. You will find those below:
They even put up a giant billboard in Hollywood for all in the film industry to take notice:
Five Academy Award nominations and it all comes down to tonight.