Boy, Disney and Pixar were not joking when they said they would be aggressively releasing Toy Story 3 ‘for your consideration’ ads! After releasing over a dozen very creative ads referencing past Oscar Best Picture winners, here is another ad in the ‘Not since…” series. Midnight Cowboy is the film receiving honors this time:
Featuring a quote from the New York Daily News, the ad also lists several awards that the film has won. The biggest letters on the ad? TIME Magazine’s Richard Corliss naming of Toy Story 3 as the #1 film of the year. It was high praise from a respectable source, making it a no-brainer to headline the ad. As the Oscar voting is nearing completion, will we see more of these? I sincerely hope so. The marketing team has been doing such an amazing job, that I cannot wait and see what else they can dream up.