On Wednesday, Disney held a star-studded event to celebrate the launch of its newest online game, World of Cars Online. Players can log on to the official website now to create an account and start interacting with actual characters from the film or other players.
Players begin by creating their own car and customizing it to their liking. Then a whole world opens up, which includes playing games, starting a racing career, and exploring Radiator Springs and other towns. The online game is free, but one can purchase upgrades by subscribing to the $5.95/month plan.
Cars has quickly become one of Disney and Pixar’s biggest properties, with merchandise sales generating billions of dollars yearly. The launch of the game is also likely a way for Disney and Pixar to get fans excited for the upcoming Cars 2, which debuts on June 24, 2011.
The official website for World of Cars Online is located here.
The full press release for World of Cars Online is below: